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Land rover chassis numbers series6/9/2023 ![]() Maurice Wilks, Rover's chief designer came up with a plan to produce a light agricultural and utility vehicle, of a similar concept to the Willys Jeep used in the war, but with an emphasis on agricultural use. Plans for a small, economical car known as the M Type were drawn up, and a few prototypes made, but would be too expensive to produce. This factory was now empty but starting car production there from scratch would not be financially viable. Also, Rover's original factory in Coventry had been bombed during the war, forcing the company to move into a huge "shadow factory" built just before the war in Solihull near Birmingham, and used to construct Bristol Hercules aircraft engines. Before the war Rover had produced luxury cars which were not in demand in the immediate post-war period and raw materials were strictly rationed to those companies building construction or industrial equipment, or products that could be widely exported to earn crucial foreign exchange for the country. The Land Rover was conceived by the Rover Company in 1947 during the aftermath of World War II.
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